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The role of industry events in B2B marketing
Exhibitions and conferences such as SiGMA, SBC, and ICE remain essential in B2B iGaming marketing. These events provide invaluable opportunities for face-to-face interaction, allowing companies to showcase their products and build lasting relationships.
In-person meetings continue to play a crucial role in building trust, even as digital transformation accelerates. Mitja highlighted: “Being present at events like SiGMA is about more than showing up; it’s about building trust and lasting relationships.”
See our full event list and opportunities: Timeless Tech Exhibitions
Optimizing websites for lead generation:
Today, websites are crucial to lead generation. iGaming companies must optimize their sites to attract and engage the right audience.
Website content needs to be clear, compelling, and easy to navigate. Strong calls to action guide visitors to take the next step, whether it’s ing the company, requesting a demo, or g up.
Content marketing: Building authority and trust
Content marketing allows companies to demonstrate expertise, share game releases, and showcase industry insights.
For game providers, this approach builds trust and positions them as industry leaders. Rodrigo emphasized: “Content marketing shows we understand player engagement and market needs, which is key to long-term success.”
Public relations and social media
PR helps raise brand visibility and credibility. It’s also important for SEO and backlink generation. As for social media, LinkedIn remains the top platform for B2B marketing in iGaming.
Sharing product news, engaging with decision-makers, and showing the human side of the company helps build deeper connections. “LinkedIn is our most effective platform for relationship-building and lead generation,” Rodrigo noted.
The growing influence of AI in marketing
AI is transforming iGaming marketing by automating tasks, analyzing customer data, and optimizing campaigns.
While AI offers valuable insights, human creativity is still essential for strategic decisions. Mitja concluded, “AI assists with data, but human insight remains key to creating authentic marketing strategies.”
Conclusion
B2B marketing in iGaming requires a blend of digital innovation, trust-building, and strategic partnerships. Industry events, optimized websites, and content marketing play a key role in success.
Leveraging AI while maintaining human creativity will help iGaming companies stay competitive in this dynamic space.
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Source: GMB
